what is ‘custom lifestyle photography’ anyway?

The photographic art you choose to place on your wall is ultimately the result of the vision of the photographer. This vision, coupled with what you wear to your session, the environment, the lighting, even the mood the subjects are in at the time of photographing creates the work that you will want to proudly display on your walls forevermore.

Your first step in the process is more about determining who you are, who your family is and then seeking a photographer that reflects your style. You start determining what style you like, browse through photography website portfolios and determine if any of the styles exhibited there would be a good fit with your life and family style.

So finally, when you have narrowed it down to a couple of photographers who do what seems like solid work, the sort of look you want. It’s now time to ask yourself: Do you like photographer A’s style over photographer B’s style? Is it because the people in the images of A’s style are having a great time and it seems very caught up in the moment vs. B photographer more posed, looking in the camera images? If this is a case, you probably like LIFESTYLE photography. The photographer you probably should choose is photographer A because their style is very similar to the style you’re looking for.

What custom photography ultimately is all about is choice and experience. It’s about finding someone who will photograph your family, give you devoted 1:1 attention without worry of who is next ‘in line’ or the feeling of a crowded portrait studio.

  • A custom photographer will typically show you a fairly extensive gallery culled to only show the good images that meet the photographers’ creative sensibilities.
  • Often the images are fully edited images-colour corrected and cropped and not the ‘churn and burn’ straight from camera download than many ‘come by nighters’ offer
  • Custom photographers are also known as boutique studios, offering a range of products and unparalleled service. Think Lexus vs. Hyundai, think David Jones vs. Kmart

A custom photography experience should have you – the client – and your experience in mind.

Reprinted (with edits) with permission of Marianne Drenthe of Marmalade Photography